In a small bowl, mix together all ingredients and generously sprinkle on poultry before grilling or baking.
¾ cup brown sugar, 1 ½ teaspoon kosher salt, 1 ½ teaspoon ground black pepper, 1 ½ teaspoon onion powder, 1 ½ teaspoon garlic powder, 1 ½ teaspoon smoked paprika powder, 1 ½ teaspoon dried parsley, 1 ½ teaspoon dried thyme, 1 teaspoon dried oregano, ½ teaspoon cayenne pepper