The State of Blogging: It’s No Longer Fun

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    This is kind of a hard post to write but I have a feeling I’m not the only one feeling this sentiment. This isn’t a post that’s ‘woe is me.’ This is basically how I view blogging these days. It’s quite simply: The State of Blogging.

    I’m sure a lot of seasoned and long-time bloggers can agree with me. Food blogging, and blogging in general, is not like what it was 10 years ago. Everything has shifted towards fighting algorithms, writing for SEO, and how to make money fast. We all have hired virtual assistants. If you had told me ten years ago that I’d be hiring an assistant to help me with social media and managing my blog; there’s no way I’d believe you.

    There is barely any authenticity anymore. It’s all writing robotically to make sure your content gets seen. It’s all so over-saturated. I miss the fun in blogging.

    It’s a double-edge sword. You want to be creative and you want to create beautiful, unique content and why? Because you want to share that with everyone. You want to inspire people. How can you share that with everyone with algorithm shifts and Google Panda updates strewn in, what seems like, every other week?

    I’m not gonna lie. It’s deflating. I often feel I’m in an uphill battle with social media and the rest of the blogging world.

    Because of this, I have lost all passion in blogging and creating content. Things have been awfully quiet around here (you may not even have noticed, it’s okay…NBD, honestly). I have a bunch of recipes that I haven’t posted. I have a handful of new videos I haven’t posted. I don’t know if calling it a “rut” is a good description because I don’t think that’s it. I think it’s the passion that has dissipated. It has gotten to the point that I have even considered hiring a ghostwriter to write for me. YES. You read that right.

    Call me a pessimist but it’s deflating when you devote so much time and effort into something and you’re constantly pushed back — sometimes even further than where you started. At some point, you just give in. Throw your hands in the air and take a break.

    I started this blog as a creative outlet from my full-time job and while it definitely has been that way for the past seven or so years, lately it’s becoming more of a second job. Trying to keep up with all the technological changes (hello, GDPR and SSL), hashtagging on Pinterest, SEO changes, Instagram and Facebook struggles, everyone doing video and having to hire out for video or be left behind, and brand work coming to a halt and/or not worth my time anymore because of the insane demands from clients. Like, beyond the scope of what is in the contract and quick turnarounds and little to no pay. Or what’s worse is the fact brands just give you a script these days and think you’re a walking advertisement for you. Or they micromanage the shit out of you because they don’t trust you. And yet they came to you (the creative) for work because that’s what drew them to you in the first place. There’s just a disconnect and it’s just all too much. There’s no FUN in it anymore. It’s keeping up now.

    Hey, brands. You want exposure? Pay for it.

    Gone are the days that influencers accept product for payment.

    I know this may shock some of you but a box of pasta doesn’t pay Wells Fargo my mortgage. And a bag of granola doesn’t pay for my electric bill. I know, what is that shit? People should love food instead of money! /sarcasm

    I might be fooling myself but one thing I’m doing is getting a big redesign of this blog that’s supposed to launch at the end of September. I’m hoping with a brand new site, I’ll get reenergized again? I hope so. Or maybe I’m completely fooling myself — like couples who think having a baby will solve their marriage woes.

    This is definitely one of those posts that I don’t think many people will read or care for because of its “negativity,” but it’s the damn truth. I know some who are reading this right now are probably nodding and sighing and reminiscing of better days. I can look on the bright side and be all positive but there’s no point in trying to fool myself or be fake about it. This is the world of blogging as we know it now. I could own it and ride it in stride but right now, in this season, I’m choosing this route.


    A part of me thinks that the blogging world has gotten oversaturated because of all the, “I made over six figures in six months” type of posts. I’m sorry, but that shit takes time. Those that did hit six figures in blogging in six months — good for them. It took me four years before I hit that and it was hard work. I’m not saying those that did it in six months or a shorter amount of time didn’t work; they probably hustled and worked their asses of and had a way better business strategy than I did…but a part of all that is also luck and networking.

    Ah, networking. I miss the days of Twitter chats with friends. I miss real conversations with “Internet friends.”

    Anyway, back to the “I made over six figures in six months,” talk. I feel that gave everyone the false sense of hope that it’s easy to blog and make money. That it was quick money. It’s super unrealistic.

    And now all I’m reading is, “I have been blogging for over a year and I still have yet to have the traffic and money that was promised to me.”


    Why is it always a numbers game?

    I’m so sick of the numbers game.

    “How many pageviews did you get today?”

    “How many sessions did you get last month?”

    “How many Instagram followers do you have?”

    “How many likes did you get on your last post?”

    Your success isn’t measured by numbers. Brands like to make you think that it does. In fact, everyone seems to make it seem that way. “Omg you have one million pageviews a month?! You are such a big blogger.”

    It’s just like your weight on a scale doesn’t matter. It’s how you PERCEIVE yourself and how you love yourself.

    Which is why I’m choosing now to just love my blog no matter which direction it goes because you know what? I’m pretty sure that is what is going to make the blog shine even more. You can tell when someone isn’t into something. Their writing, their creativity…everything is just lacking.

    Shorter attention spans.

    Another very frustrating part of blogging these days is the attention span battle. Blogging has always, in my eyes, been a collection of memories and stories but the shift towards getting content as fast as you can now has reduced blogging about life to a rubble.

    I get so many comments about, “I don’t care about your life, just give me the recipe.” Scrolling has become such a HARD task for people that bloggers have started to implement “jump to recipe” buttons at the top of their posts.

    Dude, that’s bad. I don’t even think it’s an attention span thing. I think it’s a lazy thing and everything being handed to you.

    If you’re interested, this article from the NY Times is a great read. The Tyranny of Convenience — basically that everyone expects convenience now.

    “The growing expectation of convenience exerts a pressure on everything else to be easy or get left behind.”

    Convenience vs. lazy. Very fine line these days. I can see the convenience in ‘jump to recipe’ but I can also see the laziness in it especially when you have the audacity to write to me and offend me and yet still get the recipe for FREE.

    Turn that frown upside down.

    Some of you reading this may be thinking, well you can do something about it and stop your bitching. Turn it around.

    Yeah, I could.

    But at the same time, I am not sure I want to? That’s my internal debate. It’s not my full-time job. It started out as a passion project. A hobby. People can drop hobbies, right?

    Looking back, I am proud of myself for understanding the business side of things and not quitting my full-time to blog full-time. You have no idea how many people (and still today) ask me, “when are you going to quit and blog full time?”

    I can’t even imagine the stress with that, especially given my current mindset on blogging — although, some may argue that if this were my full-time…would I be feeling like this? Hard to say. I guess if this is your bread and butter, you would definitely be trying to climb that hill no matter where it takes you. So I guess it’s all a matter of perspective.

    I will say…the fact that blogging has changed so much has forced a lot of us to dabble in different niches; which I don’t think is a bad thing. I think it opens up the creative outlet more and not everything has to be about your niche that you started out as just because you’re primarily a food blog or fashion blog or whatever. People change. Interests change. I’m definitely not the same person I was when I first started blogging and I don’t necessarily love the same things I used to.

    I do think that experimenting is fun and it makes it less “robotic” and more “real” — which is what I strive for on a daily basis. So, I will say that even though there is this negativity going on with me and blogging…there is also an opportunity for me to dabble in other niches and give the blog the chance to figure out its direction.

    In conclusion…

    All this to say…I’m not necessarily stepping away from the blog. It’s just going to be quieter around here. I’m trying to regroup and see what direction I want to go. There will likely be more lifestyle posts. Recipes will be thrown in here and there. I won’t necessarily have a set schedule anymore so if you don’t want to keep checking the blog to see if I have a new recipe, I suggest signing up for my email updates where it’ll tell you every time I have a new post.

    I’ll still be around on Instagram Stories (come say hi and see my uncurated life)! Oh, and if you haven’t joined my private Facebook group set up for a sense of community; you’re missing out. I’m on there more often than here (haha, kind of funny) and we have monthly cooking challenges. You def. want to join us!

    One beautiful thing that blogging did gift to me is friendship. I have met so many amazing boss ladies through this little space on the web and I can’t take that for granted. This was a predominantly negative post but I’ll end it on a positive note: I’m not alone in this sentiment and I have a set of really good friends from when blogging was more about conversations and interactions.

    I also have cake. Always cake.

    Your thoughts?

    I’d love to hear what you guys think — both from readers and bloggers. It’d be interesting to hear from both sides.

    As readers, have you seen the shift? Where more personal blogging has taken a shift and it’s sounding more ‘robotic’ and repeating the same stuff over and over again? What about blogs in general? Are they “just another website” to you now?

    As bloggers, are you drowning or swimming with the tide? What are your feelings on blogging these days? Am I just jaded?

    Julie Wampler of Table for Two
    Meet The Author: Julie Chiou
    Dinner for Two Cookbook
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  • Kelsey Karcher says:

    Thank you for addressing the lack of authenticity present in so many blogs these days. What used to be–and I say this as someone who never wanted to blog full time and knew I’d never make enough to even consider it–a fun community of sharing what I truly liked, learned, thought, and felt has become a constant stream of “Oh my gosh you guys! Look what [insert company here] just sent me. This is the best day ever! This is my favorite! You have to get it!” I know that can be true for some people some days. After all, free is fun. I’m a grown woman who can make my own choices on what to buy and cook, but how can I trust a blogger who have a new favorite thing ever every. single. day?

    • Julie says:

      I agree. Some blogs are very disingenuine. Like, I see it all the time with lifestyle/fashion bloggers. They love a new makeup brand every week, lol…or a blogger who loves a new hot sauce every month. So yes, I hear you on this. 100%

  • Camille says:

    I’m one of those horrid people who Just Wants a Recipe. I’m looking for information, not an online ‘friend’, not a narrative, not a political diatribe, not multiple images of something the appearance of which I already know. I really really really appreciate *skip to recipe* and its equivalents in non-food blogs. Blogs come up as search results, not by preference; if the blog can tell me whatever I’m looking for including that the answer ISN’T there without wasting a lot of my time, I’m likely to go back. I might even look at the non-ads and product promotion. But if a blog forces me to wade through a lot of content I don’t want (along with crappy internal searches, indexing only by date not subject) I bail out and don’t go back. I’m not a short attention span operant conditioned ‘millennial’: I’m someone for whom the internet is primarily an information resource, because the offline things I do don’t leave all sorts of *disposable time* for wandering the aisles of the internet.

  • Katrina says:

    I’m a reader, not a blogger! I still like the stories, memories behind the posts. I’ve often thought of blogging, I’ve had clients and friends both ask me to start, however …. I choose to think the market on home decor, design blogs is saturated. Why would anyone read what I have to say.
    So I’ll stick to reading and being inspired by others stories and pretty pictures!!

    • Julie says:

      Thanks for your insight!

  • Brianna says:

    I definitely meant it as it’s crap that’s it’s so commercialized- especially since they give you a script to follow. I totally get that you need to pay the bills and the sponsored posts help. ?

    • Julie says:

      Ohhh okay. Thanks for clarifying! Haha

  • Tracy says:

    I enjoy your blog and all that you feel like writing. Thanks. Seriously,
    Skip to recipe! Give me a break that’s silly. I can’t imagine people thinking that your just a free recipe. Thank you for your fun blog.

    • Julie says:

      Thanks Tracy!

  • Denetta says:

    First I want to say, “Good for you for being brave.” I imagine you spent a great deal of time stewing over how to say what you wanted to share and deciding to post or not.
    As a reader I don’t always read through a blog of a food blogger sharng something other than a recipe if I’m short on time. I get frustrated with all the pop up ads that slow down my phone or iPad.
    For me, Instagram stories help me connect to a blogger. When that happens I’m more inclined to take time to read their blog to support them.
    I follow you on Instagram and am taking time to comment to support you. Keep being brave.

    • Julie says:

      Aw thanks so much, Denetta!! It has been great chatting with you over on Instagram!

  • Hetta Malone says:

    I have to say I enjoyed reading your rant. Only because I had no idea how difficult and frustrating blogging can be. You do a great job of presenting your recipes, your photography is awesome but honestly I don’t always have the time to read your personal stories. I can barely keep up with my own. I look forward to seeing your re-do in September. Good Luck with it and enjoy your time “off”.

  • Audra says:

    Ah Julie I feel you so hard on this!
    I’ve struggled with this for the last few years. I also have another FT job (my kids,) and blogging was always a creative outlet I desperately needed that brought me a lot of joy. In the last few years the intense pressure to keep up has stripped that all away.
    What used to be a passion for baking and photography turned into a feeling of obligation and stress every time I saw other food bloggers doing more, or different things.
    I miss the old days for sure. Thanks for sticking to your guns and being you!

    • Julie says:

      Thanks Audra!! You keep doing what feels right and being the best mom out there that you can for your kids in this season!

  • Sarah says:

    Take it from a newspaper food writer – that dwindling attention span you mentioned is hurting us all. It’s hard to be creative and tell good stories when you have just seconds to catch someone’s attention. Reading about the changes you’ve experienced in blogging reminds me of the changes in my industry; things are so different now – and not necessarily for the better. Best of luck to you Julie, in whatever you choose.

    • Julie says:

      Love hearing this insight. Thank you so much for sharing! Things definitely are so different.

  • Aggie says:

    110% agree, it hasn’t been fun for a while. I’m hitting 10 years next month, I’m definitely proud of that but priorities have shifted. I have never made 6 figures, how frustrated do you think that makes me? But I also haven’t sucked that much time into blogging as a “business”, more as a part time job because I never wanted it to be more than that while my kids were / are still young. I’m thankful to be in a situation to do that.
    Definitely a shift…I think people spend more time on FB reading crap than reading blog posts, but I do think there are real readers out there still. I’m always surprised when I realize that even if it’s a handful they make it worth it. This year I cut back on client work and just blog when I feel like it. There are a few I love to work with but it’s never been my bread and butter and it’s taken the pressure off.
    I miss goofing around on Twitter…I really made a lot of my friends because of twitter lol.
    I’ve been looking back at old blog posts and just love reading my words, thoughts, what my kids were doing, how our life was like, all those years ago. The blog is like a journal and I’m so glad. But yea, not as fun to keep up anymore that’s for sure. I don’t really care for my life being on the internet anymore…like you said I’m not the same person I was, we’ve all grown & life changes.
    Love you Julie!

    • Julie says:

      Aggie! I’m so thankful that Twitter ‘back in the day’ brought us together. At conferences and everything else in between! Those were the good ole days, right?! I totally agree with you that there are still several readers that interact and make it worth it but a lot of the time it’s always ‘what next big thing’ do we have to do to stay relevant, etc. It definitely has taken pressure off to not do client work; I seriously couldn’t deal with their demands anymore. I really do want to continue blogging but I just need to refocus and reshift everything, I think. I LOVE reading my old posts (even though I sound ridiculous). It’s like a diary. Stuff I’ve even forgotten too that had happened in my life! Thanks for writing, Aggie! Love you!

  • Anne says:

    I had a blog back in the early days of blogging. It was a passion of mine, and I enjoyed every post, but after a few years it became too much of a job, and one I didn’t love anymore. I took a few hiatuses here and there hoping that would regenerate me, and it did for awhile. Finally I threw in the towel and called it quits. To this day it was the right decision for me. I’ve thought about starting up a food blog the past few years, but I just can’t get into it. Bottom line, my life is fine without blogging….and I’m cool with that.

    The best to you in what your future holds. Just remember, it has to be right for you and only you.

    • Julie says:

      Thanks so much for the reminder and insight! I totally agree with you. It just has to be a decision I make on my own!

  • Lauren says:

    Girrrrrl, you read my mind with all of this! I started my blog over six years ago, and while I never ‘made it’, so to speak, I have a good little following that has kept me going. I hate HATE what the world has turned into now though! Anyone with a camera can come along and post a recipe, and the authenticity that once drew me has all but vanished. All of my (once) favorite bloggers have drank the Kool-Aid, and I’ve found myself taking sips along the way as well. Anyway, I just wanted to thank you for writing this. It gave me some glimmer of hope that someone else feels the same! xo

    • Julie says:

      Thanks girl! Keep doing you and what feels right.

  • Sandy says:

    Please continue your blog!! I enjoy reading about your travels and my husband and I LOVE your recipes (beef enchiladas are one of our go to recipes)! In addition to your cookbook, I purchased the MAC lipstick, Clean on Me shower gel and Brooklinen sheets that you recommended and they are all winners. I understand your frustrations and hope you will find solutions that are workable for you.

    Gaithersburg, Maryland

    • Julie says:

      Thanks so much! I’m so glad my posts are helpful and resourceful!! Thank you for your support in purchasing my cookbook!

  • Sally Hirst says:

    I’m just a reader. I like blogs that introduce me to a person and I also like a good recipe. I am not interested in bloggers who want to make money out of my reading. I’m not looking for frequency, just for sharing the fun. You write, I read. When it’s not fun, we stop. I’m clearly old fashioned!
    Thanks for getting this far anyway.

    • Julie says:

      Thanks for your feedback!

  • Lana @ TravelSavvyGal says:

    Hey Julie, I’ve been a loyal reader even before I had a blog myself (coming up on 2 years) and not only have I eaten a lot of great food, I’ve also enjoyed following your journey and evolution. Blogging feels like it gets tougher every day, and like you, I have a full-time job and never got into blogging hoping to quit my job to focus on it completely. Sometimes as I hustle toward SEO or Instagram engagement I take that step back and ask myself, “Am I having fun?” or “Is this what I want to be doing with my time right now?” I do try to let my gut guide which aspects of blogging I am enjoying in a particular moment and do those.
    Then when I am motivated, focusing on all of those things that give you increased visibility and help you reach your audience, which was the whole point of blogging in the first place…

    Thanks for your candor and for keeping it real.

    • Julie says:

      Yes, absolutely how I am feeling right now. I’m taking the approach of – when I want to post, I’ll post. When I want to work with a brand, I’ll work with a brand; and it’ll always be a brand I use all the time or no dice. I’m just sick of being taken advantage of and also sick of the pressures and the number game. Omg, the number game. Thanks for your insight and how you are feeling too!

  • Arzanah says:

    As a first time blogger with a full time job, it’s absolutely overwhelming to learn of all the nuances of blogging and how to effectively share my creativity. I’ve only been at this for 4 months and I’m already feeling stressed over what I thought would be a great hobby to reduce my anxiety from work. I’ve been following food blogs since 2011 and you’re absolutely right. There is a huge change and now I’m even seeing posts with literally only 4 sentences then a recipe. I think those posts are pretty successful because just like you said, many readers don’t care about the actual blogger anymore. They just want the recipe they found on Pinterest and that’s it. I really appreciate your sincerity and how real you got with this post. I’m looking forward to September and what you decide to do with you blog.

    • Julie says:

      Thank you so much! I’m looking forward to it too. I’ll still post a little every now and then but I’m excited for this change and the way I perceive my blog.

  • Aubrey says:

    I had taken some time away from cooking for about 2 years while I was pregnant and had very peculiar tastes until my son was no longer a newborn… I have to say that I have always loved your blog, both your personality shining through your writing and your recipes, and since today was my first day back in quite a while I’m sad to know that it’s been different for you. I have to say as a reader, my reaction is that I hope you get to continue writing and sharing your passion with us eager readers in a way that feels great and meaningful to you. If some people don’t like it or prefer it… what can you do? I hope there are enough of us that are just grateful for all you’ve shared so far… looking forward to September!

    • Julie says:

      Aw thanks Aubrey! I really appreciate you writing and letting me know about how my personality shines through via my writing and recipes. That’s really comforting to hear because sometimes I feel like I don’t know if I even have personality behind my writings anymore. I’m definitely going “back to the roots” again and sharing what matters most. Thank you for being a loyal reader. I can’t wait to take this blog in a new direction!

  • Melissa says:

    Julie, thank you so much for sharing this. I have been blogging since 2012 and I feel all the same things. It’s just not as fun anymore. I really miss the interaction I had with readers on social media. I stopped doing sponsored work this year because I felt like brands were trying to control too much of the narrative in the posts. I probably won’t stop blogging altogether, but I have slowed down a lot.

    • Julie says:

      Yeah, I was most happiest when I stopped doing brand work. The controlling demeanor and micromanagement and the pressure was all just too much. Sure, it’s how you “handle” it but it’s also unfair the way some brands treat influencers. I miss the interactions and chats I’ve had with readers too. It’s definitely different now but as influencers…if we all know this…why don’t we do something to change this, you know?

  • Kristie W. says:

    I love this post. Kristen at Dine & Dish mentioned it in her post today and I knew I had to read it. As a blog reader of all types of blogs (food, fashion, lifestyle, etc.), I have definitely seen the shift towards robotic and the same thing over and over. I miss the more personal connections of days gone by. Those blogs are just another site to me, I still make sure to read and comment on the blogs that are authentic and still put out great content and want to engage the reader and not just make a buck off them.

    • Julie says:

      Thanks, Kristie. I feel honored that Kristen mentioned my post in her post today. Yep, it’s all just saying the same words over and over again to get the Google gods to love you and SEO juice flowing. It’s honestly pathetic. I just want to create and write. Sigh. Thank you for your insight and thank you for coming by to write to me!

  • Amy Johnson says:

    Ditto. Ditto. Ditto. Just all of it … it’s beyond burn out or writers block. I’ve felt guilty stepping away and sharing less, but what I’ve gained in doing so is worth much more than great numbers or stats. I’ve learned how to breathe again, if that makes sense. Thank you for putting into words what I’ve been feeling for a couple of years now. :)

    • Julie says:

      I totally agree with you Amy! Learning to step away and then blogging when you feel like it is very exhilarating. I’m changing it up and doing what I love!

  • Kallah says:

    I hear ya sister!! About 8 years ago I had a blog. Why? Cause I wanted to share and have a place to keep all me recipes. Then came large push of bloggers making money, Instagram, snapchat, Facebook, Pinterest….argh. If you were the working full time, had a house, a spouse and 4 kids person and tried to have a blog it became way too much. If you did not keep up with the times of social media frenzy you became overwhelmed and threw your hands up and said ‘it is not worth it’. Who has time to not only write a good, captivating story along with a great recipe….not to mention photos; the cropping, lighting, branding aargh. Congrats to you. I like love your pictures, writing and photos. Take your well deserved break. But, please come back ?

    • Julie says:

      I’ll definitely come back but after a break and figuring out the direction of the blog :) above all, it’ll be food, that’s for sure! Thanks for your note!

  • KareK says:

    You may thought a long time whether or not to post this, however, if no one complains then how does anything get fixed and how does the average person know what is happening on the other side? So I applaud you for writing this. I couldn’t imagine not reading a blog when the person went through all that time putting it together! Thank you for showing the other side!

    • Julie says:

      Thank you so much!

  • Simone says:

    Ah the state of blogging… I could not agree more with you. Things have changed so much since I started roughly 12 years ago. I still love blogging but my focus has changed too. I don’t obsessively post 7 days a week anymore. I post whenever I feel like it and you know what? I haven’t noticed that making any difference in terms of traffic.
    My new goal for this year is to stop even looking at traffic. It’s not relevant and not important. I do hate how advertisers can make me feel incompetent because a post is not getting enough readers. My most popular posts are all the older ones, which I think makes sense but any advertiser expects instant results. And a gazillion views on a sponsored post. It’s just not gonna happen. I’ve been thinking of not doing any commercial stuff anymore. It just doesn’t feel right anymore and it gives me way too much stress…

    Ah the state of blogging!

    • Julie says:

      100% agree with you! Looking at traffic does nothing for anyone. Brands all care about numbers and numbers literally cannot correlate to the personal stories of a recipe. I know; blogging has changed so much, I wish brands would realize it’s not all about numbers. Things don’t pick up traction as quickly anymore. Anyway, let’s not stress anymore about this and just blog for ourselves :)

  • Rachel says:

    Oh, I relate to this on SO many levels. I’m a reader as well as a blogger, and I’ve struggled with this off and on for the past year or two. I started my blog way back in 2004, to chronicle my move from OH to South Dakota, and after getting married and having a child, switched the focus to food, because I like to eat, I like to cook, and I like photography. There was SO much more engagement and community up until I made that switch. Part of it was having to move to a new platform, as Blog-City (anyone remember them?) was shutting down, but it feels like more and more, people see blogs as easy money. Anyone with a camera can start a blog – Even if you’re just using your phone to take your pictures. Last summer I stepped back from my blog due my dad passing away and having more pressing things to deal with and work through. I’ve since had a redesign completed, and am working on getting my blogging mojo back, but one of the things I decided once the new look was launched was that I’m going back to how I blogged back in 2004-2010. It might involve food, it might not. It might be nothing but a chronicle of my weekend activities, if I do anything fun. But I’m tired of playing the social media game, and trying desperately to be noticed by PR firms and companies. I’m just plain tired! I’ll keep up with the legal stuff, since that’s necessary, but aside from that, my blog is going back to being my online/public journal. if I make a few bucks off it, awesome. If I don’t, that’s okay too. I hope you find your balance and some blogging peace of mind. :)

    • Julie says:

      Yes!! I hear you!! I’m going back to my roots too and blogging the way it gave me enjoyment before. I’m being extremely selective about brands and I just don’t care about numbers anymore. If brands want to work with me because they’re hiring me for my creativity and talent then let me do my job! If brands care about being impersonal and pushing their ‘ad talk’ on my platform and all they care about is numbers then I don’t think it’ll work. I’m so glad I wrote this post and got some clarity from fellow bloggers like you!

  • Luna Mars says:

    Hi! I read your blog about blogging, but I just wanted to say THANK YOU. I stumbled upon the chocolate mug cake (which was my first, and truly a hit!) and then I shared it with my sister and best friend whom have both used it since. I just discovered this blog just few weeks ago but it is a main source that I use. I love the portions that you make because as a single 27 year gets tough being creative let alone find recipes that don’t necessarily feed a family. It just means so much to us that we found this, and like my best friend likes to tell me once I mentioned this blog to her “That’s GENIUS!”

    • Julie says:

      Wow, thank you so much. Reading that really warmed my heart. I’m so glad you, your sister, and best friend are getting such great use out of this website. I hope to continue to bring you more recipes and inspiration!

  • Hillary says:

    When money enters the picture, expect the pleasure of doing anything to change. Getting paid means expectations and perceptions shift.

    Find the joy in doing good while getting compensated. Your value comes with a price tag but also an audience.

    I recommend you cultivate a (third) new passion project that is solely your own and continue to build a nest egg from blogging. Find the gift in two paying gigs?

    We all need to make a living, but sharing too much of yourself can be life draining.

    A long time lurker,

    • Julie says:

      Thanks for your message! Definitely don’t have time to cultivate a third passion project, lol…I already have a full time job and this full time hustle so I’m fine with where I’m at. I am finding ways to find joy in the blog again!

  • Pat says:

    All of your points are well taken (and well-spoken). I’m fairly new to your blog but I’ve thoroughly enjoyed following you on Instagram. Your photos are so gorgeous!

    I understand some of your frustrations. I’ve worked in a small retail business for 14 years and have witnessed shortened attention spans, the need for immediate gratification, and unrealistic expectations fueled by things seen on social media. Social media has also created the ability for a single unrealistic customer to harm our business immediately because of their one-sided, unwarranted negative review BEFORE we were granted an opportunity to remedy their perceived problem. We’re left trying to determine how to best respond w/out further alienating the original customer or future customers or giving the customer more “fuel:” Then we’re barraged by solicitations constantly to buy more web presence, web repairs, etc. It’s maddening!

    I’ve stopped reading one blogger in particular who I absolutely loved in the beginning. It was so much fun reading about her life and family’s shenanigans. Over time as her blog became more popular, ads grew more prominent and blogging became more a vehicle to promote her various products, etc. I now only check in maybe once or twice a month.

    I applaud you for taking a step back and reassessing what blogging means to you past; present and future. And for sharing that with us. You’ve given us plenty of “food” for thought.

    And thank u for allowing me to share some of my thoughts with u!

    • Julie says:

      Thanks for your message. I really appreciate it and I enjoyed reading your thoughts. Thanks for the kind words and I agree with you on so many fronts!

  • Marcy says:

    First, I love your blog, every aspect of it. The lack of authenticity from the blogosphere is LOUD AND CLEAR to us long timel followers. It’s all just one big advertisement in other people’s voices. We’re not morons. I’m sorry that your passion project has turned into this. I get so excited every time you post a new recipe and will continue to check back weekly with anticipation. Hang in there. I hope you find your spark again.

    • Julie says:

      Aw thanks Marcy! I really do agree with you! Do you sign up for my email updates? You don’t have to keep coming back to check if I have something new! If you sign up for my email updates, every time I post something new, you’ll get an email! Here’s the link:

  • Karen says:

    See, this is how on top of things I am. I’m cleaning out my inbox that has over 10K unread emails. I came across all of your delicious recipes and started pinning again! I have to say that I can sympathize with the changing tides in blogging. I haven’t been following your blog since the beginning, but it was definitely before you got married. I was even trying to remember your maiden name the other day! lol

    All of this rambling is to say that you keep doing you. We’ll be here when you feel like dropping in. I’m part of your Facebook group too, not that I’m great at interacting on there! Don’t stop including your slices of life in your posts, either. I like reading them whenever I look up your recipes to make them. Some of your them are in our permanent rotation, and they are some of my favorites! I’m in love with your chicken lo mein in particular, and I’m going to try the butter chicken too because garam masala is my absolute most favorite spice blend!

    Truly, thank you for everything, Julie! I’m so grateful to you for all of your hard work and persistence!

    • Julie says:

      Thank you so much for taking the time to write me, Karen!! I hope you enjoy the butter chicken!! xoxo

  • Dinesh Ramakrishnan says:

    I completely agree with your words. Blogging is not a fun in these days. I started Blogging 3 years ago on a subdomain and I really enjoyed writing posts. As I was on blogger, I have installed snow pouring widgets during christmas time. I started to blog on Top level domain since last year. I should say that Blogging is no more a part of enjoyment. I got trapped in fast pace content delivery, seo, paid Marketing, SSL, no follow and do follow links. Most people started to blog for money. OMG!

    Then I made a decision. I will never blog for money. I want to bring the old blogging environment at least on my blog. Yes, I consider Seo, keyword research but will never push content for number game. I love my blogging journey. I’m a tech blogger. Here,
    I’m not really promoting myself but to bring back the golden days of blogging. I’m doing it alone in my journey. Though things are worst and saturated, I believe that I can make the change because I love to write for my reader and I love to care my readers.

    Thanks for this nice post!

  • Alicia says:

    So I finally got around to reading this post. (I was searching for a yummy recipe to try and the pistachio pesto recipe and voila!) Just want to say I love the fact that you are genuine. I’m not a fan of most “influencers” because I feel they will support any product that pays them. I love knowing you are selective and promote good products even when it comes from your own money. I’m also one to read the blog post and love when it contains genuine content rather than some other blogs that you can tell jut fill some space as needed before the recipe. Growing up I watched my grandmother read cookbooks cover to cover for the stories authors would write. I picked that habit up from her and find reading your blog to be the newer version of that! I love finding out where inspiration from a recipe came from or a fun story! Whatever you decide to do I hope it works for you!

    • Julie says:

      Thank you, Alicia. This truly means a lot to me!!

  • Robin says:

    Just started my blog a few months ago. The goal of the blog is supposed to be something I can keep on doing when I retire from my main biz, if I’m forced to do so, in God’s Will. Anyway, I pray that I won’t give up.

  • Nadia says:

    Just such a great read. I am at a point where i feel useless at the whole blogging thing it all feels like I am chasing wind. Loved this post. Followed you on insta x

  • Anonymous says:

    Thank you so much for this! I’m just starting out my blog as a fun way for me to become a better writer and give myself something to do while I make money at my 9-5 office job. I worried that I’d need to make my content sound more appealing for views’ sake, and while that’s nice, I’m not at that stage yet, so reading your post gave me the confidence to appreciate even just the fact that I get to blog at all.

    • Julie Wampler says:

      I’m so glad to hear this! Keep it no pressure!

  • Ali Larsen says:

    This article is honestly a breath a fresh air. I cab hear myself as I read your words. I see so many posts that glorify blogging and talk about traffic and marketing and blah blah blah. Real blogging, what it started as, was sharing ideas and opinions with people who shared similar interest. It was a numbers game, still. But it was more genuine. It was networking manually and curating friendships, rather than views.

    I lack any motivation for my own blog, largely because it’s a front. I have a freelance writing service, writing content for other people. My website is just a resume, not something I work 24/7 on for views and subscribers. I often wonder if I should even bother.

    But the writer in me wants to share nonsense with anyone who wants to read it. Like I would back in the days when it was fun. Glitter graphics and gifs. Rainbow text. Whatever I want to do. Because at least when someone comes to my website, they can clearly see I’m a genuine human being. I’m not trying to trick anyone into anything. I’m just, sharing with friends.

    Thank you for writing this, really. It’s not easy to be real and open yourself up to criticism. But I’m glad you DJ. I think you’ve reinvigorated me.

    • Julie Wampler says:

      This means a lot to me. I’m starting to get more personal on the blog again because, like you said, it was more genuine when that happened. I think you should share the nonsense. I truly think in this world of fake, people will enjoy it because it’s real and creates a connection; and that’s what people are looking for in this world anyway. We are constantly staring at screens and not connecting enough…but people just need us to reach out and connect and feel feelings.

  • LinAtkinson says:

    Dear Julie, Yes I have noticed a slight downshift and wondered. I hoped it wasn’t trauma in your life…. I’m glad to hear from you whenever and however. Some of the things I have most enjoyed have been you sharing your life, your humor, your adventures, and your passions. I’ve lost my joyous exploration of blogs as the things you’ve described became apparent to many of us reading them. I’ve discontinued several of them as they have lost their unique voices. I honor your courage in writing so honestly and I will miss you if you choose to go but I will support your choice. I will hope you find another viewpoint, angle, niche, whatever that again sparks your joy and creativity wherever and however it takes you.
    As for the ugly, rude or demanding well, that’s what “delete” and “block” are for, and you don’t have to look them in the face and argue your position or your “right” to feel the way you do. You invited us into your house, you don’t owe the ugly a thing. We all have the right to “un-invite” those we don’t want in our homes. Be strong, clear your mind, step back and ground yourself in your own life again. Just please, let us know if you decide to go. Thanks for the wonderful influence you have been in my life.

    • Julie Wampler says:

      Hi Lin, this was written in May 2018 and while I still feel the same about a lot of things with blogging, I’m sticking around. I have a bunch of recent/new recipes and I have kept my voice and still make it informational. To see the latest recipes, head to the homepage: – I’m not sure where you are finding these old posts (maybe opening old emails?) but all my new posts are here:

  • Shannon Walker says:

    This is the first time I happened upon your writings. I really wanted to get more info on the Thieves I found in my cupboard. I remember I used it every day while working at at a school but my memory has been faulty lately. I was intriqued by your DIY article and began reading others. While I found myself entertained, my heart sunk to read the words of your sorrow. I fely complelled to tell you to cheer up. You are creative, articulate, and probably saving A LOT of money on therapy through written expression. Can I join your email, facebook group and/ or any newsletter you reccomend?? I truly hope my comment conveys even, if unspoken, how much I was enjoying these articles.
    Keep chin up!!
    Shannon Walker

  • Fifi says:

    Very insightful post, thank you! I’ve been thinking about starting my own blog for the past decade but haven’t made the time for it until now. I’ve traveled a lot and love to explore new places or the backyard, snapping pictures that are meaningful and fun and worth learning about. And I’ve always wanted to put this out into the world, kind of like a diary/journal, about all kinds of things I’ve seen and experienced, whether it’s the beautiful flowers growing on the street or a cathedral I visited in Italy and want to share information about it and what I experienced there. It’s been discouraging lately to google “creative blogging for fun,” for example, and get results that pertain mostly to making money off your blog in ten easy steps or how to advertise strategically or even how to cater your writing content so you get the most traffic in a month… I thought people blogged for fun like a hobby but it’s become such a money game of strategy and efficiency now. However, this still motivates me to do it for fun like I’ve always planned on doing – just write for myself as if writing in my own journal, add in photos I’ve taken that I feel proud of, and hope that whoever reads my posts will enjoy them and maybe learn something new or see a picture of something they haven’t seen before – and that’s all I really want from a blog. But I’ve had a tough time finding articles by bloggers that address this. Can’t we do something for fun anymore and not have it turn into work or be something revolutionary so as to change the world?? I believe we can :) we just have to remind ourselves of why we started blogging in the first place.

  • Sree says:

    I feel you and do agree that people don’t “read” anymore – they scroll a bit and then jump off :)
    Videos posts get all the attention – even when a blog has all the details – the “I cant see it ” comments are the first – most likely due to “skip reading” – Anyway reading this here made me feel better – I’m not in isolation :) Please continue the good work – if it makes you happy , then definitely do it!

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